Greypixel visuals illustrate Studio Piet Boon products in the pages of Dutch Vogue Living

When it comes to product visualisation, the question usually arises as to whether a photo or a visual design should present the products. Dutch luxury designer goods retailer Studio Piet Boon opted for a visual design for the presentation of one of its latest ceramics collections. The images were created by Greypixel Studio.

‍

There are many arguments for using both traditional and virtual photography to present design products. As a visual design agency, we will look at the advantages of the latter, focusing also on the technological tools and possibilities that we have mastered to create high quality, photo-realistic images that can be featured in Dutch Vogue Living.

‍

For a range such as Studio Piet Boon's MOYA ceramics, which come in multiple sizes and colours, and may be expanded in the future, 3D visualisation is a worthwhile option. It is a method of imaging that allows the ceramics and the new collections of the range to be displayed in the same environment and in the same lighting conditions. It also has the advantage of being a very flexible technique, allowing for future fine-tuning of the images according to the client's needs.

‍

‍

Studio Piet Boon's brief for the MOYA collection was, among other things, to tell stories as well as to give a realistic sense of the texture of the handmade, luxury ceramics. This guideline was not a challenge for us, as in our work we always strive to evoke emotions through visualisation, and the viewer of the images can be drawn to the place depicted or feel that the objects displayed can raise the standard of their own home, their own environment, and make it more comfortable. By evoking this feeling, our images also contribute greatly to the effectiveness of the marketing of the product.

‍

In our work, we have complemented traditional visual design methods and tools with other techniques. We scanned and modelled the original design objects and their details to be displayed, so that we could place the realistic objects in a realistic location. This allowed us to recreate not only the texture of the ceramics, but also the textile and wood surfaces of the RAF outdoor furniture, another Piet Boon product, which is placed in the ceramics' environment, in the same colour and texture as the existing design objects.

‍

In addition to artistic handicraft, we also used artificial intelligence to fine-tune not only the appearance of the products, but also the environment. We also took into account the imperfections of the environment: the wear and tear of the building, the unevenness of its surfaces, the tangled plants, to create the perfect living space.

‍

The subtlety of the plants is extremely time-consuming to create in a photo-realistic way. The eye of the recipient, while accepting less elaborate surfaces, does not necessarily have a sense of lack, and we were not satisfied with this state of affairs; our aim was to further perfect the details. We therefore used AI to visualise the plants. This made the needles really rich in detail, but it also allowed us to optimise the bark of the plants based on different variations. To do all this, we had to provide the program with instructions that enabled it to produce industry-leading results.

‍

These technical details contributed to providing a sophisticated solution to the needs expressed by Piet Boon. The result of the work we invested in creating the images is not only proven by the client's satisfaction, but also by the fact that the MOYA ceramic product range is featured in the pages of Dutch Vogue Living with the visualisation we created. This is a particularly high professional recognition for us, as such a prestigious magazine has very high expectations of its visual content.

‍

‍

Piet Boon Studio's MOYA ceramics collection is produced by the Belgian company Domani, using exclusively handcrafted techniques. Its production takes place in Pécs. We have been working with Domani for almost five years, and it is thanks to our collaboration and their satisfaction that we have received a commission from Piet Boon Studio.

Bart Bauweraerts, Director of Domani, said of our company and our work: ''Greypixel's visual designers take great care to give Domani's high-quality ceramics a realistic look, and a key part of this is to accurately represent the materials and structures we use. The immediacy of the staff and the smooth workflow contribute greatly to our satisfaction."

‍